The agency is tasked with relaunching Asahi Super Dry internationally in 2018 with a new brand positioning. The marketing efforts will initially focus mainly on key markets including the UK, France, Italy and the Netherlands. Key channels for the work will be outdoor, social, online and experiential.
Peroni appoints Droga5 London the UK advertising account following the beer brand’s acquisition by Asahi Group.
Bowers & Wilkins, the audio equipment brand, has hired Droga5 London to handle its global advertising account after a three-way battle.
Secret Escapes has appointed Droga5 London to its global advertising account as the “members-only travel club” seeks to highlight its brand mission to “democratise luxury”.
Droga5 London’s first work for SEAT builds a powerful connection between the brand and the audience through the simple story of a race car, confined to the track.
Rustlers is giving people the opportunity to experience a Virtual Reality tour of London’s landmarks in 1952 – during the great smog.
As part of the business, Droga5 London will be responsible for overhauling the Danone brand, creating a new campaign to go live across TV, out of home, print and digital platforms later this year. The new strategy will see a global relaunch of the brand and will be communicated across the brand’s key markets across Europe and South America.
Droga5 London is repositioning Rustlers with a new campaign that takes the idea that the past was a glorious time in which to be alive and turns it on its head.
Droga5 London has launched a new campaign for Radox. The work centres on the power of fragrance and its effect on mood, emphasising how showering with Radox shower gels can help transform moods. That spirit is at the heart of the campaign called “Emo.”
Droga5 has released a special limited edition Rustlers ‘Commiseration Burger’ for when England inevitably lose the 2016 Euros. We launched this with ‘The Realistic Anthem’ starring Chesney Hawkes and the most capped England player of all time, Peter Shilton.
Vita Coco’s first ad in new campaign
Droga5 London’s first print campaign for the women’s fashion brand Hobbs
Droga5 will handle the snack brand’s creative across broadcast, digital and social channels in the UK and Ireland.
Droga5 will handle all the integrated creative strategy and execution for the brand.
Following a pitch, Droga5 London has added the global business for fragrance brand, Impulse, to its growing roster.
Droga5 has hired David Kolbusz from Wieden & Kennedy New York to be its chief creative officer in London.
Kolbusz, who has been W&K New York’s executive creative director since May 2014, will relocate from the US and join Droga5’s London office in November. He will report to the agency’s founder, David Droga.
The Trust aims to reverse the death toll from Hepatitis C, the blood-borne infection that damages the liver.
British fashion brand Hobbs has appointed Droga5 for a creative push spanning strategy, in-store activity and customer loyalty activations.