Lidl

Lidl’s wonderwall - from nought to meme in 24 Hours

When Liam Gallagher & Berghaus unveiled their £400 Trango jacket in a rather distinctive red, blue and yellow, Lidl and their fans couldn’t help but see the irony.

To show the world what real Lidl value is, we placing a billboard of our 24p Jacket Potato beneath a mural of Liam we’d discovered was going up in Manchester.