Fall deeper in love with the beautiful game with out first campaign for Paddy Power
The campaign ‘Love Football. Intimately.’ entices fans to fall deeper in love with the beautiful game by appreciating the smaller, less heralded parts of a match; such as corners, cards and shots off target. The campaign shows there is so much more to football than just the goals and results, a full 90 mins of action to either enjoy or endure, with Paddy Power’s Bet Builder allowing fans to bet on all aspects of it.