We launched the new Hobbs spring and summer 2016 range with a print and poster campaign that stayed true to the Hobbs woman’s understated confidence by standing out by not standing out.

 

Under the new campaign line, ‘Make an Understatement,’ we created a visual treatment that sought a relationship between outfit and background, seamlessly blending the two together, leaving it to the viewers to make the clothing pop in their mind. Whereas most fashion campaigns celebrate just the clothes, Hobbs continued to celebrate the women who wear them without shouting from the rooftops.